i really wish my calendar reminders for all day events would bug me incessantly about them at like, 6pm, 8pm, 10pm on the day. i snooze the notifications of friends' birthdays at like 9am or whenever they go off, and then i'm working in the evenings when i need to be reminded and end up forgetting until it's super late where my friends are and too late to call. i literally remembered my friend's birthday today at 23:59 in the timezone we're both in (after several alert reminders at like 9am)