i think most of the backlash against tech companies that host UGC and that they're not "doing enough" to censor is a combination of the fact that a) millions of humans, together in a group, are terrible - "none of us are as cruel as all of us", and b) all of these hosting/app providers are well-branded, so they are seen (erroneously) as endorsing all manner of the worst of human expression.

censorship is bad, and brand-building is essential. how to fix?